La Nouvelle was founded in 2014 by Alix and Aurélie, with the aim of designing lingerie that was both comfortable and feminine.

The forerunner of the “slow bra” movement, La Nouvelle offers a more comfortable, “slower” way to wear a bra. Since its inception, La Nouvelle has advocated for a comfortable, “second skin” style of lingerie.

In addition to the comfort it offers, La Nouvelle lingerie is also very much a fashion accessory, thanks to its signature detail – the gold, silver or coloured lurex strap that unashamedly reveals itself. This is underwear that doesn’t shy away from the spotlight.


After spending 4 years at Atelier Chardon Savard, a Parisian fashion school, and then 2 years as a Collection Director, Alix decides to create her eponymous brand at the age of 25.

The DNA of La Nouvelle was born in 2006 with fresh, floral, simple, and feminine designs. The brand offers wire-free bras and well-cut panties, instantly recognizable by their golden lurex trims.

Alix envisions La Nouvelle as a creator of unique lingerie with an unmistakable style that has become essential today.


After studying business administration, Aurélie worked in a strategic consulting firm specializing in fashion and luxury brands’ development.

Her expertise specifically focused on collection planning, purchasing, and creative scheduling.

Being always drawn to entrepreneurship, Aurélie embarked on the La Nouvelle challenge in 2014 alongside Alix.

By creating La Nouvelle, Aurélie aimed to make a responsible impact on the fashion world and the corporate environment. Her personality and management style infused the team with a nurturing energy.

“We inspire and feed off each other, and our vision for the brand is shared.”

One is blonde, the other is brunette. Like Ying and Yang, they complement each other perfectly. Decisions are made together, regardless of the matter.

A United Team

A united duo that co-constructs the La Nouvelle adventure every day through shared values and a strong friendship.

Inseparable at work and in life, Alix and Aurélie are surrounded by ten dedicated and inspiring women. The founders strive to maintain a human-scale company and are constantly seeking new talent. Work is organized according to the principles of collective intelligence, which align with their values: trust, kindness, and active listening.

La Nouvelle
La Nouvelle
La Nouvelle

Julyette Paris proudly serves as the exclusive distributor of the exquisite fragrance brand, La Nouvelle, in the charming coastal town of La Jolla. Renowned for its timeless elegance and unparalleled craftsmanship, La Nouvelle captures the essence of sophistication and allure. Nestled amidst the breathtaking beauty of La Jolla, Julyette Paris offers discerning fragrance enthusiasts a haven of luxury and refinement. With its curated selection of La Nouvelle’s enchanting scents, Julyette Paris invites residents and visitors alike to embark on an olfactory journey that transcends boundaries and evokes a sense of timeless beauty. Step into Julyette Paris and experience the epitome of luxury fragrance in the heart of La Jolla.

Size Charts

1 2 3 4 5
France 36/S 38/M 40/L 42/XL 44/XXL
UK 8 10 12 14 16
Germany 34 36 38 40 53
Italy 40 42 44 46 48
Bust (cm) 82-86 88-92 94-98 99-103 104-108
Waist (cm) 62-66 66-70 70-74 74-78 78-82
Hips (cm) 84-92 92-100 100-108 108-112 112-116
Height - 1,60m 1 2 3
1,60m-1,70m 1 2 3 4
1,70m-1,75m 2 3 4 5
+1,75m 2 3 4 5
  • The hip size is measured at the fullest part of the buttocks.
Hip Size 84-92 92-100 100-108 108-112 112-116
Size 1 2 3 4 5
36 38 40 42 44
Cup Size Bust (cm/inches) 80/30 85/32 90/34 95/36 100/38
A 1 1 2 2 3
B 2 2 2 3 4
C 2 3 3 4 5
D 3 4 4 4 5
E 4 4 5 5 5
  • The bust size is measured by passing the tape measure between the shoulder blades and returning to the nipple.
  • The underbust size is measured just below the bust.
Underbust Size (cm) Bust Size (cm)
68-72 1 2 2 3
73-77 1 2 3 4
78-82 2 3 4 5
83-87 4 4 5
88-92 5 5

Copyright: Julyette Paris 2023

7854 Girard Ave #4230
La Jolla, CA 92037

Call us: (858) 999-0444

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